mardi 1 février 2011
Tunisian Revolution: Mission Re-building Trust.
The Tunisian revolution showed that Arab population can sill control its destiny. This great achievement towards a democratic society, where Law is the final benchmark directs thoughts towards the question of: What is next ? A long term stability could never be achieved without being backed up by sustainable economy.
This important question should be approached from various aspects, each has its importance and priority. One of the major construction sites that Tunisia, as a unified country is facing is repositioning its economy at the expected levels (expectations from inside and from outside observers).
What happens recently (degrading Tunisia rating and the fear of some investors to pump money into the veins of the Tunisia economy) is some kind of red flags we should be careful of. Foreign investors will never show-up in a country suffering from instability, and lucking sound governance rules.
Therefore the urging imperative is to rebuild confidence by brightening the Tunisian image abroad. The new government should think about starting a strategic operation of re-building trust. Actually, what one can learn from the old regime is the communication strategy it was adopting for years. Ben Ali adopted a smart image building strategies that can serve Tunisia as a country in this period of turmoil.
We used to market Tunisia as a sunny destination for cool and relaxing beach holidays. I think that Government communication experts should revise their discourse to outsiders and come out with something different. A new speech in a new dress highlighting the new Tunisia.
Today, Tunisia has a strong advantage that could vanish with time if not capiatalized. Everybody just knows about this small country that led the first revolution to destitute a dictatorship regime in the sleepy Arab world. Business is about catching the right opportunities at the right time. It is time to catch this opportunity to re-market Tunisia, its advantages for investors.
The old official discourse was mainly focusing on foreign investments. Nobody can deny their added value in terms of foreign currency to the country and job creation (PS: I will discuss the issue in another post). However, a backbone of growth that nobody can/should neglect is the local investor. Even though with limited financial capabilities, local investors have the advantage of being always there, of knowing well the battle field and of being more flexible organizations.
Priority right now: Rebuilding trust to attract foreign investment and to encourage local investment.
This important question should be approached from various aspects, each has its importance and priority. One of the major construction sites that Tunisia, as a unified country is facing is repositioning its economy at the expected levels (expectations from inside and from outside observers).
What happens recently (degrading Tunisia rating and the fear of some investors to pump money into the veins of the Tunisia economy) is some kind of red flags we should be careful of. Foreign investors will never show-up in a country suffering from instability, and lucking sound governance rules.
Therefore the urging imperative is to rebuild confidence by brightening the Tunisian image abroad. The new government should think about starting a strategic operation of re-building trust. Actually, what one can learn from the old regime is the communication strategy it was adopting for years. Ben Ali adopted a smart image building strategies that can serve Tunisia as a country in this period of turmoil.
We used to market Tunisia as a sunny destination for cool and relaxing beach holidays. I think that Government communication experts should revise their discourse to outsiders and come out with something different. A new speech in a new dress highlighting the new Tunisia.
Today, Tunisia has a strong advantage that could vanish with time if not capiatalized. Everybody just knows about this small country that led the first revolution to destitute a dictatorship regime in the sleepy Arab world. Business is about catching the right opportunities at the right time. It is time to catch this opportunity to re-market Tunisia, its advantages for investors.
The old official discourse was mainly focusing on foreign investments. Nobody can deny their added value in terms of foreign currency to the country and job creation (PS: I will discuss the issue in another post). However, a backbone of growth that nobody can/should neglect is the local investor. Even though with limited financial capabilities, local investors have the advantage of being always there, of knowing well the battle field and of being more flexible organizations.
Priority right now: Rebuilding trust to attract foreign investment and to encourage local investment.
# publié par Helmi Hammami @ 20:05 
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